Def Jam Logo Redesign

A new logo for a not-so-new brand.

Runner Up: Creative Quarterly 66, Graphic Design

The DefJam logo hurt my eyes a little bit. So I redesigned it for a corporate identity course. Def Jam is a hip-hop recording studio based in New York City characterized by bold, urban music. The following logo redesign correlates with the brand feel and helps Def Jam merge the past with their young, hip target market.